The Masterclass seeks to build a sustainable career in the arts for aspiring creatives

On 16 November 2024, the Yithi Abantu Movement in the Vaal University of Technology (VUT) hosted its inaugural (1^st annual) Bantu Creatives Masterclass, in collaboration with Student Life and Governance and eKhaya Alumni. This event aimed to educate emerging artists on crucial topics related to Intellectual Property and Entrepreneurship within the creative sector.

The masterclass featured contributions from several notable organisations, including Audioble Solutions, Music Creators South Africa (MCSA), Cultural and Creative Industries Federation of South Africa (CCIFSA), Jengrac Education Foundation (JEF), Bonga Sound and Media, MO SHOWZ, Bantu HUB, and Timeline Radio. Their involvement underscored the significance of this initiative in promoting a supportive environment for aspiring creatives.

The masterclass included comprehensive discussions on various essential subjects: Copyrights, giving an understanding of the legal protections available to creators in the form of a panel discussion which featured the legendary Rashid Kay, (HNIC) Solly Molepo, (CCIFSA) Chicco Chau (TimeLine Radio) and Vincent Kheswa (Inginious SoundLab). Royalties, providing insights into how artists earn revenue from their work. Agreements and Contracts, highlighting the importance of formalising relationships with record labels and other entities. Digital Service Providers navigated platforms that distribute music, and Sync Licensing and Library Music, which explored opportunities for placing music in media.

A second-panel discussion featuring the legendary Kenny Gibe (JEF), Sipho Nkosi (SLG) and Vus’umuzi Nhlapo (MCSA) focused on funding options and support systems available for creative entrepreneurs, highlighting pathways for financial sustainability in the arts.

The event also explored the vastness and origins of music, emphasising the need to reintegrate music education into South African schools at all levels. Mr Vus’umuzi Nhlapo from MCSA remarked, “Art is the most beautiful thing,” emphasising how creativity can evolve through various genres. He highlighted how artists often blend traditional sounds with contemporary trends to create innovative music.

The Bantu Creatives Masterclass not only provided vital and necessary knowledge into protecting artistic work but also encouraged participants to remain relevant in a rapidly changing industry.

The interactive question-and-answer sessions allowed attendees to gain a deeper understanding of the music landscape, equipping them with knowledge essential for their careers in the creative arts